Privacy Policy for the the Local-Loop Merseyside Validator app

Last Updated: [May 9, 2025]

Local Loop takes your privacy seriously. This policy explains how we collect, use, store, and protect your data during your participation in the Local-Loop Merseyside Validator app.

1. Who we are

Local Loop Services Ltd.
Registered in England and Wales.
Contact: Tom Woodroof | hello@localloop-merseyside.co.uk | 07473507632

2. What data we collect

We collect:

  • Business name and contact details
  • Information from your invoices or accounting records (shared by you with consent)
  • Voluntary survey responses or feedback

We do not collect sensitive personal data (like health, religious, or biometric information).

3. Why we collect your data

We collect your data to:

  • Understand SME finance and cash flow patterns
  • Explore potential benefits of the Local Loop service
  • Improve services and tools for small businesses
  • Inform reports, pilots, and possible funding applications (using anonymised data only)

4. How we use and share your data

  • Your data is kept confidential and secure.
  • It is used for analysis and reporting only.
  • We do not sell your data or share it with third parties without your explicit written consent.
  • Anonymised insights may be used to support funding bids or service design.

5. How long we keep your data

We keep your data securely for up to 24 months, unless you agree to a longer period. After that, it will be anonymised or deleted.

6. Your rights

You can:

  • Request access to the data we hold about you
  • Ask us to correct or delete it
  • Withdraw consent at any time
  • File a complaint with the ICO if you’re concerned about misuse

7. Cookies and website tracking

If you visit our website, we may use minimal cookies for basic functionality and usage analytics. You can manage cookie settings through your browser.

8. Contact us

If you have questions or would like to exercise your rights, contact:

Tom Woodroof
Local Loop Services Ltd
c/o DoES Liverpool
1st Floor, The Tapestry
68-76 Kempston Street
Liverpool
L3 8HL
hello@localloop-merseyside.co.uk
07473507632